CLEVELAND + AKRON Best Social Media Marketing & SEO Services
DOES SOCIAL MEDIA, WEB PRESENCE & SEO EVEN MATTER? AND WHAT THE HECK IS ALL THIS MUMBO JUMBO?!
Don't think you need Social Media business pages, a relevant website & SEO? Think again! When you go to the grocery store what is everyone in line doing? They're on their phones - doing one of the following using a social media platform (like Facebook, TikTok or Instagram), Google, email, text, on a call or browsing the web. And ALL of those platforms are collecting data about each user - whether they're looking to buy a new car, the best real estate photographer, remodeling their bathroom, looking to buy a home, having a baby, getting married or researching landscapers - the phone is collecting data on these users - it's even listening to your conversations to collect voice data on what's going on in your life so it knows what products and services to put in front of you. A little scary, we know! So even if you're not actually on your cell phone or computer - but it's just on and near you it's collecting information about you.
The top most successful business are now using target marketing to show up subtly in ads on potential clients phones and devices, since it's so easy to target a client who will need their services or products in the near future. Most of the time, we don't even realize we're seeing ads because they're so incredibly relevant to what's going on in our life. That's why social media marketing is so powerful. We are actually looking for and interested in the products being shown to us on our phones - so we're likely to click on it, like it, comment and ultimately purchase it.
The entire internet is a large machine collecting key words and data and using this powerful technology to spit relevant business products and services back at us. But only IF we business owners have taken the time to set up our social media accounts, manage them regularly with relevant hash tagged, key worded, interesting content, and set up an SEO, consistent web presence. Those business who have - will be receiving the business and the rest will be left behind.
So what the heck is SEO? And WHY does it matter?
Hey that's us! Guess we're pretty good at this SEO stuff! #best Social Media Marketing Company Cleveland + akron
SEO (Search Engine Optimization) - What the heck is it? To answer the question most simply, think about what you do anytime you want to buy something or find out information - YOU GOOGLE IT! Google is a "Search Engine", but how does google actually work? Google is literally a large digital data base. It searches the words you typed into the search box. It's that simple. Where does it find the matching words? Pretend you're looking for a great real estate photographer in Cleveland. Now imagine there's a real estate photographer who has an active Facebook page, Instagram account, Yelp page, Google Business and Website that all say consistently over and over, "real estate photographer in Cleveland" and they have good reviews - THAT WILL BE THE BUSINESS THAT SHOWS UP FIRST ON GOOGLE FOR FREE & IS CONTACTED! They will literally own the market and the rest will be left in the dust. Those key words and phrases will be put into the largest digital data base called the Internet - and Google will say - this is relevant and put it on the first page (after the paid ads/aps of course)... See what happened when we typed that in on Google here - Oh look there's our web page! I guess we're pretty good at this SEO stuff!
Even if a business just started 6 months ago, it will show up before it's competitor who has been in business 20 years if that competitor has NO web presence. All of this key wording and online marketing takes time and consistency to manage - but not to worry, you can learn it or hire someone else to manage it! Educate yourself with these relevant social media facts and check out our Services & Prices below to see how we can help get you in front of 1,000s of relevant potential clients!
FACEBOOK FACTS BUSINESSES SHOULD KNOW:
There are 700 million mobile facebook users every day.
85% of Facebook clients are more likely to buy a product after viewing a video.
Video posts have 135% greater organic (organic means you don't pay to boost the ad) reach.
47% of Millennials are purchasing decisions are influence by social media.
71% of consumers who have had a good social media service experience with a brand are likely to recommend it to others.
You can easily cross post your content on BOTH Instagram and Facebook and double your reach
INSTAGRAM FACTS BUSINESSES SHOULD KNOW:
80% of Instagram accounts follow businesses
70% of companies use Instagram
60% of users say they've learned about a product or service from Instagram
You can easily cross post your content on BOTH Instagram and Facebook and double your reach
*SOCIAL MEDIA ACCOUNTS YOU NEED**:
*Website (can set up a FREE one at www.wix.com)
*Instagram (download for iPhone | download for Android)
Wordpress (for bloggers)
Youtube (for relevant vloggers, etc.)
Other Local directories - like www.Cleveland.com
Anyone who is willing to link back to your site! WE DO THIS FOR FREE BELOW! Try this awesome site out that creates a fantastic Key Word enriched article about you FOR FREE and links back to your site: www.inspiry.com it also helps you start articulating your mission statement and simple “About” paragraphs that will be helpful to post on all other social media platforms.
**Other sites like Pinterest, Vimeo, Snapchat and many others exist as well! NOTE: Each unique business has different target markets that exist more heavily on different platforms, you can google this information FREE! Don’t want to bother - we offer 60 minute SEO & social media marketing consultations for $90 to help you prioritize your most needed social media accounts for your business to thrive - because lets be honest, unless your a teenager you probably don’t want to spend ALL day on social media! We’re also happy to help you set up the most relevant accounts or just consult with you to help you focus and prioritize your energy to get the maximum results!
GET GOOD REVIEWS, GET GOOD REVIEWS, GET GOOD REVIEWS!!!
If you google a business and see 3 competitors listed, one with 3 star averages, one with 4 star averages and one with ALL 5 stars - YOU ARE GOING TO CHOSE THE 5 STAR BUSINESS! That’s why I believe that 100% customer satisfaction - or your money back - is an important business model for me. I have dozens and dozens of 5/5 star reviews online and I get them by 1.) Offering superior service and 2.) by ASKING for them. Every time I’ve wrapped up with a happy client I kindly copy and paste this into an email:
“If you have a moment to write a review, I appreciate it as this gives new clients confidence in me :)
ON GOOGLE
https://search.google.com/local/writereview?placeid=ChIJRXNUEjjcMIgRWKDQXK25zDA
ON FACEBOOK (you may have to “Like” page before it allows you to review)
https://www.facebook.com/LizaSueProductions/
YELP
https://www.yelp.com/writeareview/biz/E_uyXRSwXtLt6zSl600iPw?return_url=%2Fbiz%2FE_uyXRSwXtLt6zSl600iPw&source=biz_details_war_button”
This gives them direct links and permission to copy and paste the same review on 3 places. People are happy to help small business owners, especially when they’ve received great service! And you cannot afford to live without great reviews in a digital market.
HOW TO WRITE KEY WORDS & KEYWORD RICH PHRASES - and what the heck are they?!
What are KEY WORDS? Remember that Google is a computer and it only recognizes words - well now it recognizes faces - creepy we know! Key words are RELEVANT words that your potential clients might use to find YOUR BUSINESS. So if you sell a specific type of skin care product for example, called “Aqua Naturela” and it’s new to the market - you don’t just want to key word “Aqua Naturela” your social media accounts and website with that alone - because NO ONE IS GOING TO TYPE THAT IN. However, if you type that in as your keyword ALONG with “natural” “skin care” “healthy” “youthful” “get rid of wrinkles” “organic” “face wash”, etc. etc. Now you’re becoming relevant. YOU MUST THINK BACKWARDS - meaning you must think about what the consumer will type into Google. It’s unlikely that your potential clients know about this great new product called “Aqua Naturela” but if you use key word phrases like, “Try Aqua Naturela For youthful skin that glows and reduces fine lines and wrinkles without chemicals only using organic and healthy face wash sold locally in Cleveland” you’ve just typed an insanely key word rich phrase! Now fill your website and social media and tag your online photos with those phrases and viola - you’ll be showing up in Google in no time! NOTE: Each social media platform uses different methods of how to make key words (or sometimes called # hash tags) visible and sometimes even limits the amount you can use - because they know each keyword is like a marketing lottery ticket… okay this sounds harder than it is - we know! That’s why we’d happily explain in relevant cheat sheet format if you’d like a consultation.
OUR SERVICES
On top of SEO consulting, we offer a full range of customized video & still-photo posts specifically aimed at your target market. While most social media marketing companies provide generic, cross-posted videos, our company customizes each and every social media posts, like optimized videos, that provide your potential customers valuable, local, relevant and current information. We offer specific product knowledge, local & relevant information, and current facts about your market. With this customized, premium social media marketing service, you will reach more potential clients with your marketing campaign than your competitors. And you'll never embarrassingly find the identical post on your competitors Facebook page like you will with the mass produced posts that most social media marketing companies offer.
MEDIA CONTENT FOR POSTING
We love creating simple, effective target-market videos & posts that provide relevant & valuable information to your clients and posting them for you! We can work with your vision or help you create the content from scratch. Your level of involvement is totally up to you! Each post is original and unique made specially for your business - you won't see the same post on your competitors Facebook page like some other mass producing social media marketers do. They're each custom created just for your company. CONTACT US TODAY FOR A QUOTE.
SOCIAL MEDIA & SEO CONSULTING $90/hour
Not sure where to begin? We are! We can give you a detailed list of what you need to do to give your business *the best chance at appearing on the first page of Google in months! Which delivers you FREE relevant leads which equals money in your pocket. We'll explain how to (or do whatever you don't want to!) set up a website, social media accounts, SEO tips and tricks the top companies use and how to stand out from your competitors. We can explain how to set up your business to effectively generate natural Google leads within months! We'll explain what the heck SEO (Search Engine Optimization) means, why Social Media & web presence is important and how to integrate the two to get results for your business and more money in your pocket. *We cannot guarantee your business will be first, but we’ll do our best to guide you to increasing your chances!
BEAUTIFUL WEBSITE DESIGN $700+
We offer simple, basic, beautiful web-design with Squarespace platforms. With years as a graphic designer, our head designer and founder Liza Sue will create something visually appealing and more importantly Search Engine Optimized, filled with relevant keywords to get you to show up on Google! (Note that it takes time, consistency and a dedication to multiple social media platforms to appear on the first page of Google. If your ultimate goal is being on the first page of Google - you may consider having us manage your entire online presence or hiring us for consulting to teach you the basics!) We do not offer web design management at this time, however we're happy to do the set up - the right way and give you a gorgeous website ready to use! We're also experts at picking out amazing website names that help tremendously with SEO.
BRAND PHOTOGRAPHY $295+ (for first 45 minutes)
Need great photography to market your brand and company on Social Media, your website and online presence - we're the experts in all things photography in the Cleveland + Akron area! We'd love to work with your vision and give you our professional opinion and advice on how to visually create the brand you've always dreamt of. Contact us today to get started!
LINKING
Want to trade back links AND help your SEO for free? We’ll link to you if you link to us! This is a great way to have more credit with the machine-mind of Google. The more people link to you - the more relevant google will think you are. Here’s a list of links to our partners & clients that we’ve helped with photography, graphic design, logo design, web design or consulting. To join this list - just contact us today and we’ll swap links to enhance your SEO position on Google.
SEO consulting, photography by us - Moyra Michelle, Hypnotherapist
Web, logo, SEO consulting, photos by us - Clevelands Boudoir Photographer
Web Design by us - Staging Tennessee
Web design & AFTER photography by us - Luxe Renovations
Partner in 3D tours - C Town Media
Web Design by us - Cleveland Choreography
Web Design & photography by us - Cybele’s Bridal
Headshots by us - Apex Dermatology
Headshot by us - Sugar Luxe Aesthetics
Business Advisor - Anthony Gologanoff
SEO Consulting - Impress Event Branding
CUSTOM VIDEOS (samples from Car Dealership)
CUSTOM PHOTOGRAPHY (samples from Auto Body Shop)
- Servicing Social Media Marketing & Management needs for the greater Cleveland + Akron ares in North East Ohio -